{"id":1138,"date":"2021-08-10T20:54:56","date_gmt":"2021-08-10T20:54:56","guid":{"rendered":"https:\/\/www.degencpa-titan.com\/test\/?p=1138"},"modified":"2021-08-31T16:27:41","modified_gmt":"2021-08-31T16:27:41","slug":"adapting-to-the-pandemic-what-comes-next","status":"publish","type":"post","link":"https:\/\/www.degencpa-titan.com\/test\/adapting-to-the-pandemic-what-comes-next\/","title":{"rendered":"Adapting to the Pandemic \u2013 What Comes Next?"},"content":{"rendered":"<p><span style=\"color: #000000;\">The Covid-19 pandemic forced many small businesses to become resourceful and innovative about how they conducted business.\u00a0 While we are all still on the road to recovery, some of the hybrid business models used to adapt that came from necessity may be here to stay.\u00a0 Below are four ways small businesses adapted in response to the pandemic that may have long-lasting effects on future operations, according to industry experts and small business owners.<\/span><\/p>\n<p><strong style=\"color: #333333; font-family: Lora, sans-serif; font-size: 1.1em;\">1. Creative business models<\/strong><\/p>\n<p><span style=\"color: #000000;\">The pandemic forced businesses to find new ways to serve their customers.\u00a0 Now that small-business owners have built out and refined new infrastructure, like curbside pickup and\u00a0e-commerce operations, they can continue using the new hybrid\u00a0business models\u00a0they adopted during the thick of the pandemic.<\/span><\/p>\n<p><span style=\"color: #000000;\">For example, Keith Wallace, the founder of the Wine School of Philadelphia, was facing possible bankruptcy within several weeks of the pandemic shutdowns.\u00a0 Unable to open the doors of his business\u2019s in-person-only classrooms, Wallace had to cancel wine classes for thousands of people. \u00a0Realizing the only way to survive was to pivot quickly and try something more adaptive to the circumstances, he repurposed his office into a recording studio, turned the main classroom into a video studio and taught himself how to produce and edit videos.<\/span><\/p>\n<p><span style=\"color: #000000;\">By September 2020, the school launched its first online-only Level One Sommelier Course, an eight-week program.\u00a0 By December, Wallace was able to recoup about 30% of the business\u2019s income through the online programs.\u00a0 Now, he is working on launching three additional online programs nationally within the next year and plans to keep this change forever.<\/span><\/p>\n<p><strong style=\"color: #333333; font-family: Lora, sans-serif; font-size: 1.1em;\">2. Investment in digital tools<\/strong><\/p>\n<p><span style=\"color: #000000;\">Prior to the pandemic, many small-business owners used technology as a secondary approach to business.\u00a0 Clark Twiddy, president of Twiddy &amp; Company, a family-owned vacation rental company in the Outer Banks of North Carolina, said \u201cPreviously, we were a company that welcomed guests at our front counters with a handshake and a smile\u201d.\u00a0 When the company closed its in-person counters due to COVID, investing in technology enabled them to \u201cdeliver Southern hospitality in a way never before imagined.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The company also started using Salesforce for customer relationship management, scaled up its phone technology to Genesys, a cloud-based system, and introduced an AI chatbot to help customers on its website<\/span>.<\/p>\n<p><strong style=\"color: #333333; font-family: Lora, sans-serif; font-size: 1.1em;\">3. Reconnecting with the community<\/strong><\/p>\n<p><span style=\"color: #000000;\">During the pandemic, many small business owners stepped out into their communities to help.\u00a0 As a byproduct, many created generous goodwill and a much larger awareness to all that they are part of the community at large. Many small businesses were able to be there for their communities when the communities needed them the most, and this may, in the minds of many, remain a trend that will continue.<\/span><\/p>\n<h5><strong style=\"color: #333333; font-family: Lora, sans-serif; font-size: 1.2em;\">4. New opportunities<\/strong><\/h5>\n<p><span style=\"color: #000000;\">An April 2021 Federal Reserve report concluded that we\u2019re unlikely to understand <em>exactly<\/em> how many small businesses have closed their doors since the start of the pandemic until it\u2019s long behind us.\u00a0 But on the other side of that coin: 4.3 million businesses were formed in 2020, according to data from the U.S. Census Bureau. That represents a 24% increase in\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.nerdwallet.com\/blog\/small-business\/?utm_campaign=ct_prod&amp;utm_content=1013453&amp;utm_medium=rss&amp;utm_source=syndication&amp;utm_term=nasdaq\">new businesses<\/a>\u00a0from 2019.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nonetheless, not all the growth over the past year can be attributed to people finding their entrepreneurial spirit.\u00a0 Many employees who were laid off continued to work in their industry, such as real estate, marketing, or accounting. \u00a0But out of necessity, they became self-employed business owners.<\/span><\/p>\n<p><span style=\"color: #000000;\">These self-employed professionals have found opportunities by connecting with other small-business owners looking to outsource back-office work they traditionally did themselves.\u00a0\u00a0 The fundamental shift in the demand curve for new small businesses may well continue to create opportunities.<\/span><\/p>\n<p><span style=\"color: #000000;\">History has taught us that the greatest challenges often create opportunities.\u00a0 The opportunities that arose by way of innovation and resourcefulness in response to dire and rapid challenges presented by the Pandemic, may well remain part of our landscape.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">***<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Covid-19 pandemic forced many small businesses to become resourceful and innovative about how they conducted business.\u00a0 While we are all still on the road to recovery, some of the hybrid business models used to adapt that came from necessity may be here to stay.\u00a0 Below are four ways small businesses adapted in response to<\/p>\n","protected":false},"author":2,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,44,42,47,45,3,43],"tags":[35,38,41,40,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adapting to the Pandemic \u2013 What Comes Next?<\/title>\n<meta name=\"description\" content=\"The Covid-19 pandemic forced many small businesses to become resourceful and innovative about how they conducted business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.degencpa-titan.com\/test\/adapting-to-the-pandemic-what-comes-next\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapting to the Pandemic \u2013 What Comes Next?\" \/>\n<meta property=\"og:description\" content=\"The Covid-19 pandemic forced many small businesses to become resourceful and innovative about how they conducted business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.degencpa-titan.com\/test\/adapting-to-the-pandemic-what-comes-next\/\" \/>\n<meta property=\"og:site_name\" content=\"Eric S. 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